What does it take to be truly unique? What do you do that no one can reproduce?
A meeting I had this week caused me to think a great deal about this. This person said that they sought out people who were truly unique and that could make an impact to their company’s bottom line. They clearly understood and articulated their vision.
The words “truly unique” continue to ring in my brain.
My mind sifted through thoughts on this topic that came from the Collapse of Distinction by Scott McKain. (I reviewed the book here.) The slant of Collapse was toward businesses. The premise: companies choose their services, products, marketing and direction. Companies can choose to be distinct or they can choose to copy someone else, follow best practices. Success often went to those who chose to pursue their own path with clarity, creativity, communcation, ultimate customer focus. When we choose to copy rather than pursue distinction, [click to continue…]
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